Executives (decision makers) are one of the most difficult people you face when you make a presentations in front of them. They are very impatient, because their agenda is very tight. Also, they have to make a lot of big risky decisions and often with little time to think about various decision options.
So, they won’t be able to sit idly by for long presentations with suggestions or conclusions at the end. They will interrupt you just before you finish your presentation.
Of course, this can frustrate you.
You may have a lot to say to them, and this could be one of your chances to say it.
However, if you want them to pay close attention to you, then quickly do what they care about, so they can make decisions more efficiently and effectively.
The problem is how you can make presentations in front of executives more efficiently and effectively.
There are 4 powerful guidelines that you can apply when executives are the audience for your presentation.
Let’s discuss one by one.
Executive Presentation Guide #1: Start your presentation with a summary.
The best method to use here is to summarize all your content which you then place at the beginning of your presentation. The initial content of your presentation should contain all the important points that you want to develop further later.
For example, you are given 30 minutes to make a presentation. When making the intro, consider all your time cut to 5 minutes. This will force you to deliver all the data that really matters to your audience, namely: meaningful findings, conclusions, suggestions, or invitations to participate.
State these points clearly and concisely at the beginning of the presentation. Supporting information or relevant modules linked to these summary points can be placed in the appendix.
Executive Presentation Guide #2: Tell them what they’re asking for.
For you, what is the most valuable legacy that people have, but are often ignored?
Relics are very valuable for you, me, or anyone else in this world is TIME.
This is especially true for executives.
And because of that, you just need to communicate a message that executives need to know.
For example, if you are invited to share updated data about the state of the factory, then share the data before reviewing others. Executive with limited time
invite you for a dialogue, because they feel you can share data they don’t know. So, answer that special request instantly and quickly.
To find out what executives want, you can use the example of fish and worms. If you are fishing, up to the end of the hook you can use worms. Because the fish will eat the worms on the hook, so you can catch the fish you catch.
For example, you want exposure to the Governor, so you need to master what he cares about. Worms that you can use as your presentation message, for example 3 keys to success for the Governor to win the next universal election.
The description of executives (decision makers) will share information about what they want and what their dreams are.
Executive Presentation Guide #3: Create summary slides
When creating slides, place a summary of the important points at the front. On the other hand, the supporting information attached to the points means that you can put them in the attachment.
Follow the 10% rule. If your attachment contains 50 slides, up to 5 slides for a summary.
After you have presented your summary, allow your audience to raise concerns or opinions. Show slides in the attachments when relevant issues or opinions arise. Often, executives want to delve deeper into certain points that will help them in making decisions.
Executive Presentation Guide#4: Practice before you hand out your presentation
Before handing out presentations to executives, do some practice with your colleagues who want to act as honest coaches. Try to create a successful person who gets the inspiration that executives think.
Ask for feedback from them such as: Is your message clear and concise? Did your summary slide show all the meaningful insights? Are you forgetting something your audience could be hoping for?
Thus, 4 powerful guidelines for carrying out presentations to executives.
Beginning, begin your presentation with a summary.
Second, tell them what they are asking for.
Third, make a summary slide.
Fourth, practice before you hand out your presentation.
Giving presentations to executives is a great honor and can open doors of incredible opportunities for you. If you are successful, then people with a lot of influence will be strong supporters of your ideas.